The American Legion spends millions of dollars every year on marketing. Millions. According to their 990s, nearly $800,000 went to a single marketing vendor (Diesel Jack) in one year, and their Media & Communications Division runs a budget well into the millions, annually.
For that kind of money, you’d expect results: clear, meaningful engagement that reflects real value to veterans. Instead, what you get are “metrics” that make my 8th grader chuckle.
Let’s dig in.
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